#UniteInGratitude: A New Campaign Honoring Healthcare Workers

The healthcare workers across our country have been true heroes during the coronavirus pandemic. And, now, they are getting even more gratitude for their lifesaving work. Omnicom Health Group today announced the launch of the #UniteInGratitude campaign to support the frontline healthcare workers who have risked their own health and safety to save the lives of patients with COVID-19. Through the #UniteInGratitude campaign, Omnicom Health Group is raising funds for health workers and the COVID-19 response through the CDC Foundation’s Coronavirus Emergency Response Fund.

We at the CDC Foundation thank Omnicom Health Group for their partnership and generous support. Donations received through the #UniteInGratitude campaign from Omnicom Health will support a wide variety of essential needs including personal protective equipment (PPE) and medical supplies, emergency staffing and more through the CDC Foundation. More information on Omnicom Health’s initiative can be found online at www.UniteInGratitude.com.

The #UniteInGratitude campaign is creatively highlighting the need to support healthcare workers under a reimagined flag—one made of surgical masks as stars and hospital colors as stripes. It will feature a series of broadcast and digital videos that will air across America beginning July 1, featuring the voice of Hollywood icon Dennis Quaid. The videos include all types of healthcare workers and the campaign hashtag is shown in the ten most-spoken languages in the United States.

“We thank Omnicom Health Group for highlighting the critical work, dedication and bravery of our nation’s healthcare workers,” according to Judy Monroe, MD, the Foundation’s president and CEO. “We will use funds raised from this effort to support health workers in America’s vulnerable communities.”

Omnicom Health Group is also aiming to donate Gratitude Flags to 100 U.S. hospitals as part of the campaign. Flags are being manufactured by Annin Flagmakers, a sixth-generation, family-owned and -operated company which has been making flags since 1847.

For more information about this effort and how to get involved please visit UniteInGratitude.com.

Caitlin Smyke-Epstein
Caitlin Smyke Esptein, MPA, is a senior advancement officer for the CDC Foundation.